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5 Ways to Track Direct Mail Effectiveness in Your Marketing Campaign

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Direct Mail

When using direct mail in your marketing campaign, getting the best results is the objective. As a marketing tool, direct mail should allow you to meet your goals by creating the right avenue. As a business, tracking and measuring the effectiveness of direct mail is crucial to determine its relevance. Here are the tips to help you achieve this.

Coupons and Promotion Codes

Using coupons and promotion codes in online or conventional stores, you can track your campaign lift. You can give your customers coupons and promo codes and see whether they use them during purchases or not. Note that a plastic coupon can help track the effectiveness of direct mail through increased sales and conversions.

Email and Phone Numbers

As you prepare the mail for your customers, ensure you add an email address or phone number. This is crucial as your customers can send emails or calls, making it easy to track direct mail and measure its effectiveness. You can determine from the responses you get through emails and phone calls.

QR Codes

Nowadays, you can use smart devices to scan QR codes and get more information about a product, service, or company. By including QR codes in your direct mail, you get an avenue to measure the effectiveness of the marketing campaign and the results to expect.

Links to Websites or Social Media Accounts

You can include a link to your social media accounts or websites on your direct mail to have closer contact with your customers. During the marketing campaigns, your customers can use the links and reach your website and social networks and enable you to use analytics tools to track and measure the campaign’s effectiveness.

Ask and Survey

Sometimes investing in other direct mail tracking tools can be costly and time-consuming. But you can still track and measure the effectiveness of direct mail in your marketing campaign by simply asking your leads and customers. Their responses can help determine where to improve and make your efforts fruitful.

Understanding its relevance and effectiveness is crucial as you use direct mail in your marketing campaign. You need ways to track and measure the mailers to achieve your goals. The above tips should be helpful.

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