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Jaguar Land Rover blames supply chain shortages for sales collapse

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Jaguar Land Rover blames supply chain shortages for a collapse in sales as it looks to an electric future










Jaguar Land Rover has blamed supply chain shortages for a collapse in sales.

The luxury car maker, which is owned by India’s Tata Motors, delivered 86,200 vehicles last year, down 15 per cent on the year before. 

The plunge in sales was particularly stark in the final quarter of 2021. Deliveries in the three-month period were down 48 per cent on a year earlier.

Sales slump: Jaguar Land Rover, which is owned by India’s Tata Motors, delivered 86,200 vehicles in 2021, down 15% on the year before

Sales slump: Jaguar Land Rover, which is owned by India’s Tata Motors, delivered 86,200 vehicles in 2021, down 15% on the year before

The Coventry-based group said it had been hit by the worldwide shortage in semiconductors, but that this was starting to ease.

However its Range Rover and Land Rover brands bucked the trend – with sales rising by 3 per cent.

Jaguar Land Rover is the biggest car maker in the UK with around 30,000 employees.

Chief executive Thierry Bollore, who took over in late 2020, has launched a ‘Reimagine’ strategy to turn the company into Britain’s leader in electric cars.

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